Design Thinking …. Surely not exclusive to designers rather — all leading innovators, people with an visualising, creative mind in literature, art, music, science, engineering, and business practice it.
So, what is design thinking and why is it adopted by the world’s most leading innovative brands? Design thinking; is a problem solving approach which aims to improve the ‘lived’ experiences of people. It is an approach of solving problems, innovating while having an human-centric approach rather than, just focusing on technical aspects of things.
The key goal of design thinking is to drive business value by supporting users achieve their goals by delivering good quality and functional product/service quickly. Often called as MVP: Minimal viable product, which translates to — delivering iterative solutions and enhancements based on user feedback.
A brief history — The concept of design thinking was brought in light by Herbert Simon. He emphasised on having consideration towards person’s thinking to focus on human needs.
Three principles of design thinking:
Empathy: Understanding the needs of the users and setting assumptions aside. Establishing a conscious effort of gaining more insights to users needs.
Ideation: This is the principle which focuses on maximalizing creativity and innovation. It revolves around generation of ideas.
Experimentation: This idea revolves around the concept of ‘launch and learn’. Minimal viable product, ideation and continuous feedback make the optimum combination for design thinking and also, aligns correctly with agile development practices.
Five phases of Design thinking:
Empathising: Recognizing the ‘true’ needs/requirements of the users
Define: Using the information and knowledge gained in phase 1 and, employing that to identify the underlying problem.
Ideate: This process of coming up with novel ideas. It involves generating creative ideas to rectify problems and focusing on the needs of the users.
• Several people will write down their ideas.
• Brainstorming; thinking past the obvious ideas
• Clustering ideas based on similarity
• Build ideas — accumulating several different ideas together.
• Based on those innovative ideas deciding what to do next
Prototype: Generations of multiple solutions for the similar things, developing the product in iterations and making it accessible to the users for continuous improvements and feedbacks.
Test: Testing the prototype in iterations as soon as new features/functionalities are incorporated in the product. The purpose of this stage is to the continuous test, learn and improve solutions to a problem.
In essence Design Thinking is an essential problem-solving approach specific to design, which involves assessing known aspects of a problem and identifying the peripheral factors that contribute to the conditions of a problem. The process to improve products by analyzing and acknowledging the needs of the users, interpreting how users interact with diverse products and investigating the conditions in which they operate.
Enterprise Design Thinking — to follow.