Design Thinking …. Surely not exclusive to designers rather — all leading innovators, people with an visualising, creative mind in literature, art, music, science, engineering, and business practice it.
So, what is design thinking and why is it adopted by the world’s most leading innovative brands? Design thinking; is a problem solving approach which aims to improve the ‘lived’ experiences of people. It is an approach of solving problems, innovating while having an human-centric approach rather than, just focusing on technical aspects of things.
The key goal of design thinking is to drive business value by supporting users achieve their goals by delivering good quality and functional product/service quickly. Often called as MVP: Minimal viable product, which translates to — delivering iterative solutions and enhancements based on user feedback.
A brief history — The concept of design thinking was brought in light by Herbert Simon. He emphasised on having consideration towards person’s thinking to focus on human needs.
Three principles of design thinking:
Empathy: Understanding the needs of the users and setting assumptions aside. Establishing a conscious effort of gaining more insights to users needs.
